Prairie Village Open House

Prairie Village Open House - Stop by Sunday 4/9/17 from 11am-2pm - 2513 W 79th Terr, Prairie Village, KS 66208.

House Info:  $334,900

4 BR, 2 Bath, 1675 sq ft., 1 car garage. Newly remodeled, granite countertops, new kitchen cabinets & island with under cabinet lighting, stainless steel appliances, new gas fireplace, spa-like master shower, refinished oak flooring, fenced backyard, new carpet & paint, new roof, windows & plumbing, open concept. Shawnee Mission Schools.

Visit Kansas City Homes For Sale for more info. Joe Arnone, Northstar Property Co., LLC, 816-875-9990

Prairie Village House For Sale

2513 W 79th Terrace, Prairie Village, KS 66208

Price: $334,900
Building Size: 1,675 SF
Price/Unit: $344,900
Property Type: Residential Income
Property Sub-type: Single-Unit (SFR/Condo)
Property Use Type: Investment
Last Verified: 4/3/2017

Newly remodeled, granite countertops, new kitchen cabinets & island with under cabinet lighting, stainless steel appliances, new gas fireplace, spa-like master shower, refinished oak flooring, fenced backyard, new carpet & paint, new roof, windows & plumbing, open concept. Won't last long in today's real estate market.

NSPCOLLC.com for more information on this beautiful home in a suburb of Kansas City. 

Joe Arnone - 816-875-9990

Shoestring Mktg January 2016 Announcements

Digital Marketing for Small Businesses

There are lots of things you can do in terms of digital marketing for small businesses. Digita l marketing is about taking a marketing message and putting it online in digital format where a potential customer can hear you. Digital marketing can even fit the budget of a small business, because there are lots of things you can do for free!

Start with social media. Pick one social media site that fits your business and audience, and fill out a profile as professionally as possible. Then begin to populate your site with users. Invite your friends and family. Put links to your social media on your business cards, brochures, or anything you send out. Don't forget to include a link to your social media page in your email signature. Email signature is another free way that is often overlooked by small business owners. A lot of people have a signature, but do you have any marketing message in your signature? Does your email signature try to take a potential customer one step further through the sales funnel? You may have your website listed in your email signature, so a simple statement that says "Download a free whitepaper about how to use our widgets" may be just the call to action that makes your email reader actually want to go to your website. "Download a free whitepaper..." is your marketing message, not your web address listed.

Do you have a newsletter? A monthly newsletter into people's inbox will help you to put a message on a consistent basis into people's minds. Maybe your email recipient doesn't need your widget, she just bought one a month ago, but her aunt had admired her new widget, and so now she's forwarding her aunt your newsletter. Are you getting how this works?

For more information on how to increase your business, stop by ShoestringMktg.net and sign up for my free newsletter.

Mobile Sites are Now More Important says Google

Mobile sites are now more important says Google, so much so that they changed their algorithm to penalize you if you don't have a mobile site. This doesn't mean you can have a scaleable site either, it actually needs to be a mobile site.  What does this mean for you? If you don't have a mobile site, you could see your rankings slip.

Now I've heard theories of why Google made the algorithm change, but in all honesty, does it matter? Maybe it does, if you're techy and want an explanation, but to most business owners, who cares? You just need to know that you need a mobile site now, or you're going to lose rankings in the search engines.

This doesn't have to be expensive. We currently charge $75 a page to convert your site into a mobile site. This is a very cost-effective way to save your rankings. If you would like more information regarding Google's recent algorithm, let's talk!

Shoestring Mktg Scavenger Hunt Benefiting New Hope Food Pantry

Our community is great about coming together for a good cause. We also like to have fun. The Shoestring Mktg Scavenger Hunt is a project put together by Shoestring Mktg to show clients how to duplicate promotions that help local charities. I've chosen a Scavenger Hunt to benefit the New Hope Food Pantry which is a Harvesters agency that delivers free food to Johnson County residents in need. For more information regarding the New Hope Food Pantry happenings, visit their blog site at http://bit.ly/NHFPblg or visit the website at http://bit.ly/NHpantry . 

Scavengers collect points for "obtaining the clue". Clues are obtained by following the online action. Clues are items like follow the Food Pantry blog, or share the Shoestring Mktg Scavenger Hunt graphic on Facebook. Bonus Clues will be handed out during the ongoing promotion which are higher point value clues. Scavengers tally their clues obtained on the scorecard including any Bonus Clues they obtained and email completed scorecard to Caylon@ShoestringMktg.net before midnight on 5/31/14. Each point counts as a chance into a drawing for prizes and prize packages, like a $50 Visa gift card, coffee packages, wine packages, BBQ package and other great prizes. 

Raising awareness is not only about getting donations in, but about directing those who need help to resources available in our community. Last Saturday, at the Harvesters Mobile Food Pantry, 220 families consisting of 487 children, 489 adults & 90 seniors were given perishable items including produce, dairy and breads. Pictured right is the director of the Food Pantry, Jim Linker, on the roof looking down at the cars in line at a Mobile Food Pantry. Check out how the cars are lined up and down the street out front too. We don't always think of hunger in Johnson County, but it's here. 

If you would like to get involved in the Shoestring Mktg Scavenger Hunt and help raise awareness for the New Hope Food Pantry, simply leave a comment on this blog. Coincidentally, leaving a comment on a Shoestring Mktg blog post does count for points in the Scavenger Hunt. Happy hunting!

Humor in Marketing

Humor in marketing is used with much success, and April Fools is certainly the big holiday for that! Are you using any humor in your marketing and advertising or are you missing an opportunity to grab your audience's attention? People love to laugh! It produces endorphins inside that make them feel good, and hopefully thus connect those feelings with your product or brand. This can be especially powerful if it is a first impression of your brand, because people tend to have subconscious feelings toward someone or something going forward determined from the way they felt at their first impression of you or it. Humor can give positive and happy unconscious feelings toward your brand.

Check out this image put out by accounting company, Capstone Bookkeeping in Shawnee, KS. It was posted on Facebook today in honor of April Fools. It is industry relevant to the audience, and humor was used for a twist. The  call to action relates well, and hopefully drives home the point that if the audience didn't know this was an April Fool's joke immediately, they need their services. The head shot on this Facebook slide from Capstone Bookkeeping's Facebook page helps build Capstone's "know, like & trust" factor. This is a good slide (or Facebook status turned into a jpg in order to capture more audience due to Facebook's algorithms that show more pictures in the news feed). Be sure to check out the Capstone Bookkeeping Facebook page for more humorous slides. If she can make accounting funny, then she's probably extremely talented. Many people use GAAP brochures to cure insomnia!

People love to laugh. Try to find the light side of your business, your industry and yourselves in order to appeal to your audience. Be informative, and funny. Don't just put up jokes....tie the jokes into serious messages for a deeper connection to your clients and potential clients. As we all know, watching SuperBowl for the "good" commercials are, more often than not, humorous. There's no better day to start than April Fool's!