Humor in Marketing

Humor in marketing is used with much success, and April Fools is certainly the big holiday for that! Are you using any humor in your marketing and advertising or are you missing an opportunity to grab your audience's attention? People love to laugh! It produces endorphins inside that make them feel good, and hopefully thus connect those feelings with your product or brand. This can be especially powerful if it is a first impression of your brand, because people tend to have subconscious feelings toward someone or something going forward determined from the way they felt at their first impression of you or it. Humor can give positive and happy unconscious feelings toward your brand.

Check out this image put out by accounting company, Capstone Bookkeeping in Shawnee, KS. It was posted on Facebook today in honor of April Fools. It is industry relevant to the audience, and humor was used for a twist. The  call to action relates well, and hopefully drives home the point that if the audience didn't know this was an April Fool's joke immediately, they need their services. The head shot on this Facebook slide from Capstone Bookkeeping's Facebook page helps build Capstone's "know, like & trust" factor. This is a good slide (or Facebook status turned into a jpg in order to capture more audience due to Facebook's algorithms that show more pictures in the news feed). Be sure to check out the Capstone Bookkeeping Facebook page for more humorous slides. If she can make accounting funny, then she's probably extremely talented. Many people use GAAP brochures to cure insomnia!

People love to laugh. Try to find the light side of your business, your industry and yourselves in order to appeal to your audience. Be informative, and funny. Don't just put up jokes....tie the jokes into serious messages for a deeper connection to your clients and potential clients. As we all know, watching SuperBowl for the "good" commercials are, more often than not, humorous. There's no better day to start than April Fool's!