Digital Marketing for Small Businesses

There are lots of things you can do in terms of digital marketing for small businesses. Digita l marketing is about taking a marketing message and putting it online in digital format where a potential customer can hear you. Digital marketing can even fit the budget of a small business, because there are lots of things you can do for free!

Start with social media. Pick one social media site that fits your business and audience, and fill out a profile as professionally as possible. Then begin to populate your site with users. Invite your friends and family. Put links to your social media on your business cards, brochures, or anything you send out. Don't forget to include a link to your social media page in your email signature. Email signature is another free way that is often overlooked by small business owners. A lot of people have a signature, but do you have any marketing message in your signature? Does your email signature try to take a potential customer one step further through the sales funnel? You may have your website listed in your email signature, so a simple statement that says "Download a free whitepaper about how to use our widgets" may be just the call to action that makes your email reader actually want to go to your website. "Download a free whitepaper..." is your marketing message, not your web address listed.

Do you have a newsletter? A monthly newsletter into people's inbox will help you to put a message on a consistent basis into people's minds. Maybe your email recipient doesn't need your widget, she just bought one a month ago, but her aunt had admired her new widget, and so now she's forwarding her aunt your newsletter. Are you getting how this works?

For more information on how to increase your business, stop by ShoestringMktg.net and sign up for my free newsletter.

Mobile Sites are Now More Important says Google

Mobile sites are now more important says Google, so much so that they changed their algorithm to penalize you if you don't have a mobile site. This doesn't mean you can have a scaleable site either, it actually needs to be a mobile site.  What does this mean for you? If you don't have a mobile site, you could see your rankings slip.

Now I've heard theories of why Google made the algorithm change, but in all honesty, does it matter? Maybe it does, if you're techy and want an explanation, but to most business owners, who cares? You just need to know that you need a mobile site now, or you're going to lose rankings in the search engines.

This doesn't have to be expensive. We currently charge $75 a page to convert your site into a mobile site. This is a very cost-effective way to save your rankings. If you would like more information regarding Google's recent algorithm, let's talk!